5 Ways to Increase Your Average Order Value This Holiday Season

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The holidays are a time for giving, and that includes giving your business a boost! One way to do this is to increase your average order value (AOV). This means getting your customers to spend more money each time they visit your store.

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Here are five of our favorite ways to do this during the holiday season:

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Bundle products or create packages. This is a great way to offer your customers a deal on multiple products. For example, you could bundle a candle with a wick trimmer or create a special gift basket of skincare favorites.

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Offer free shipping on orders over a certain amount. This is a classic holiday marketing tactic, and for good reason. It’s a great way to encourage customers to spend more money in order to qualify for free shipping. You can set the order minimum at a level that is profitable for your business, but still attractive to customers.

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Use upsells and cross-sells to suggest complementary products. When a customer adds a product to their cart, suggest other products that they might be interested in. For example, if a customer adds a pair of shoes to their cart, you could suggest shoe laces, socks, or a matching belt. Or, if a customer adds a phone case to their cart, you could suggest a screen protector or charger.

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Offer gift wrapping and personalization options. Customers are more likely to spend more money on gifts if they know that they will be beautifully wrapped and personalized. Offer gift wrapping services for a small fee, and allow customers to add personalized messages to their gifts. You can also offer to gift wrap orders over a certain amount for free.

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Set up a customer loyalty program. Try rewarding your customers for their business and encourage them to spend more money. For example, you could offer points for every dollar spent, which can be redeemed for discounts or free products!

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Here are some extra tips:

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Make sure your website is easy to navigate and checkout process is streamlined. Customers should be able to find the products they want quickly and easily, and checkout should be quick and painless.

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Use high-quality product images and descriptions. This will help customers visualize your products and understand what they’re buying.

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Offer excellent customer service. Be responsive to customer questions and resolve any issues quickly.

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Personalize your marketing messages. Segment your customer list and send targeted messages based on their interests and purchase history.

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We hope you use these tips to increase your AOV this holiday season and boost your bottom line. Happy selling!

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Ps. Need a little more help creating a seamless holiday strategy? Get instant access to our Holiday Planning Toolkit here.