Michelle knows how to pivot. She dove deep into the world of podcasting from a full-time career in the corporate world and has never looked back. Today, she produces 7 shows and helps creators make the most of their expertise by connecting hosts and clients to make on-air magic.
She wears all the hats: producer, host, and PR agent + family-centered foodie and wine lover! With the MSL Collective, she draws from her personal story to help others forge their own path.
Take a look at how she found her niche and her creative outlook:
What Do You Create?
I make podcast episodes, content around my podcast, and I help women get their voices heard. I also create courses around podcasting and content creation.
Tell us about MSL Collective!
The MSL Collective is a full-service podcasting and PR agency. My specialties are not only launching and producing podcasts but strategizing with clients on how to grow their podcasts, market them, and do so by working smarter, not harder. I am also THE Podcast Matchmaker…this means that I create relationships with podcast hosts and my clients. I discover perfect fits and introduce my clients to hosts to be interviewed on their shows. I identify what my clients can bring to an audience and podcast hosts who have audiences that need to hear the messages, stories, and tools that my clients have to offer.
Tell us about your podcast
I launched the My Simplified Life podcast just over a year ago as a way to let others know that you can make a career switch at any stage and age. I share my story and lessons from my journey and have guests who have all made a career pivot in their lives. They share their backstory and offer tips and tools to help listeners in their businesses.
What is the best part about what you do?
I love being the person who helps others get their voices heard. We all have a story, a journey, a message that someone in the world needs to hear. Podcasts give us the power to not only get our voices out there but to change lives, and that’s incredible.
How do you stay inspired + avoid creative ruts?
I try really hard to batch create my content instead of waiting until the last minute or piecemeal. Once I get into a creative flow, I stay with it. It’s really important to stick with a creative flow once it kicks in, especially with so much staying home these days.
Favorite song(s) for boosting creativity?
I’ve recently started listening to Spotify (I’m so behind, I know!). Some of my new faves are “Working For The Weekend” by MAX, “Live A Little” by Chaz Cardigan, “Nice To Meet Ya” by Niall Horan, and “Good Vibes” by Chris Jason.
How does creativity bring goodness to your life?
I believe that we are all creators. We all have it in us to create something, whether it’s music, food, crafts, words, or anything else. There’s a beauty in seeing something you’ve created and also seeing people consume it.
I develop a lot of content around my podcast. When you record in a closet all alone, you don’t recognize or realize that there are actually strangers listening. To receive messages that I’ve inspired, even one person, is something that inspires me to create more.
I also cook every night for my family, and to have my kids (they are 4 and 5) say that I’m the best cook in the world, and they love my food is something that simply makes me feel good. There’s a sense of accomplishment and pride when you create something, which ultimately brings goodness to my life.
What made you decide to start doing what you do?
I had an 18 year career in corporate aviation and was laid off for the second time in 2018. At that time, I had 2 tiny humans (2 and 3), and my husband was also in corporate aviation. I decided it wasn’t my passion and that I wanted to find something that I loved doing, gave me purpose, and allowed me to stay at home with my kids. I listened to my first podcast in September 2018, and by December 2018, I had a new business in podcasting. I loved that a podcast allows stories to be told and that you can learn and hear episodes on literally every single topic there is. I loved that podcasts enable people’s voices to be heard by those who need to listen to messages of hope and experience and to know they aren’t alone.
Let’s be real, what’s the hardest/most frustrating thing about what you do?
The hardest part of what I do is that not everyone understands the amount of time I put into what I do. There’s a lot of time spent researching podcasts, listening to episodes, finding contact information, and ensuring that my clients are the right fit.
How do you suggest creatives think outside the box when it comes to scoring interviews?
Don’t just consider what you do as the only topic you can speak on. We all have a backstory, and when you start talking about what led you to where you are today, that opens up a whole new set of topics you can discuss. Don’t be afraid to put yourself out there and ask for an interview. If they say no, then you’re no worse off than you were before.
What do you think the most common mistakes creatives make?
Being afraid to toot their own horn and show off their creations, as well as collaborating with others. I’ve had amazing experiences when I collaborate with other people, even others who do exactly what I do. We are all individuals who bring our unique talents to the table, so don’t be afraid to team up with someone who does what you do…and then show the world!
What should everyone include in their pitch email, whether they’re representing themselves or a business?
Everyone should include what is in it for the person they’re pitching to and their audience. Even though you’re promoting yourself or someone else, your pitch should NOT be about that person. It should be about the value that the audience will take away from hearing from them.
What do you think hold creatives back when it comes to pitching themselves for press?
When it comes to podcasts specifically, a creative thinks they don’t have anything to talk about, which couldn’t be further from the truth. We all have a story to tell, tips and tools to offer, experiences to share, and it doesn’t just have to be about what you create.
How effective are podcasts for your business? Do you think they translate into sales?
I believe podcasts can be the number one marketing tool for your business. If you host your own, you can market to people who become your clients. They listen to you and decide they want to work with you before they even meet you. Suppose you are being interviewed on other podcasts. In that case, you are marketing yourself to an established audience that you didn’t have to work to get. In addition to that, podcasts are marketing themselves across many social media platforms, which only strengthens the potential in who you can reach.
In your opinion what is THE best platform for creatives right now?
I have to say podcasts because that’s my jam. Still, I also feel that podcasts are everywhere. They cover so much more than if you are simply posting to Instagram or Pinterest or Facebook…all places that podcasts are and need to be!